For any company who markets to citizens of the European Union, GDPR compliance presents a new set of challenges.
The European Parliament adopted The General Data Protection Regulation (GDPR) in April 2016. GDPR has provisions that require businesses to protect the personal data and privacy of European Union (EU) citizens for transactions that occur within EU member states.
GDPR is scheduled to take effect on May 25, 2018. The penalties for non-compliance are severe. Organizations can be fined up to 4% of annual global revenue for breaching GDPR or €20 Million, whichever is greater.
GRPR affects companies of all sizes, whether they have a presence in the EU or not.