There are times when running a pilot is the best way to move an idea forward.
Calling something a pilot gives it a particular connotation.
A pilot is an experiment. A pilot is temporary. A pilot involves risk.
Your internal standards for approving budget may be different for a pilot versus a full-fledged program.
The external reception for a pilot may be more forgiving.
But you may also see hesitation when recruiting participants.
Why get too invested in a pilot program that may never come to fruition?