Announcing Our Channel Marketing Book, Marketing Multiplied

Mike Moore, Averetek

After more than a year of writing and editing, we’re excited to announce that our book, Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives, will be available in early 2018.

At Averetek, we believe in a marketing approach centered on teaching. We try to share what we know with our clients, prospects, and partners every day. We do this through conversations, emails, blog articles, and eBooks. But all that teaching content comes in small parts. No single piece of content laid out a complete framework for how best to deliver channel marketing, not one that we had created, and nothing from other sources.

We searched Amazon to see what books already exist on the topic of channel marketing and there were none. Knowing that no one goes to school for channel marketing (and we have yet to find a college course that contains this subject) and seeing how hard channel professionals work to figure out how to be successful, we saw an opportunity.

Why not us?

Peter and I both had writing a book on our bucket lists. When we kicked around the idea of writing a channel marketing book together, we felt that we had a lot of useful ideas - things we’ve learned over the course of our careers - that would be helpful to channel professionals. Our combined experience of more than forty years working with and for brands and their channel partners informed a point of view that we felt was worth sharing with others.

It turns out that writing a book is hard! We found ourselves discussing, writing, editing and re-writing a lot. Many times we wondered aloud is this helpful? and doesn't everyone know this already?. Writing it down induced doubt in ideas that we would typically speak aloud with confidence. After all, it's a permanent record.

In the end, we feel we’ve struck the right balance of laying out a guide to channel marketing that will be useful to people new to the profession, already working in the field, or connected to channel marketing through another discipline.

Writing together made the task easier, of course. With full-time jobs, families, coaching, volunteer work, and everything else that fills our lives, we likely could not have completed this book any other way.

We’re incredibly proud, and we’re grateful to our families, the team at Averetek, all our clients, partners, and friends for the support, encouragement, and reviews of the book along the way. We hope you find it helpful, and we'd love to hear any feedback you're willing to share.

To read a sample or to be notified when the book is available, please visit the book website at https://marketingmultiplied-book.com.

Marketing Multiplied

Channel Marketing

Mike Moore, Averetek

Posted By: Mike Moore, Averetek

Mike Moore serves as Averetek's VP of Channel Strategy. Mike has spent twenty-three years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.

GDPR Self-Check for Marketers

GDPR Self-Check for Marketers

For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges. Learn about this new law and how to assess your marketing database to understand which contacts are affected.

Download the eBook

Channel Engagement Framework

Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Download the Framework

Channel Marketing Bill of Materials

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.

Download the eBook

Launch Communication Plan

Launch Communication Plan

You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.

Download the eBook