Announcing the Channel Scorecard, a Tool to Benchmark Programs

Mike Moore, Averetek

One of the themes we discuss in Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives is that many of us in the channel are somewhat unsure of whether we’re performing well. After all, like many careers, there’s no manual that comes with the job.

In discussing this challenge with some channel peers, we came up with the idea for a scorecard tool that channel professionals could use to self-assess their efforts across a series of categories. The premise is simple enough: answer a few questions, figure out where you stand, and get some advice about how to get to the next level.

The tool we created is the Channel Scorecard, offers an interactive series of questions across seven categories:

  • Channel Strategy
  • Incentives
  • Marketing Automation
  • Partner Business Planning
  • Partner Recruitment
  • Partner Relationship Management
  • Return on Investment

Each section asks three questions, with three potential answers for each. The answers represent beginner, intermediate, and advanced levels of maturity for each of the topics. The questions from a group of subject-matter experts who work with clients daily to help create, execute, and measure world-class channel programs. 

channel-scorecard-screen

 

Channel professionals can use the Channel Scorecard to figure out where they stand across these categories and what they can do if they want to improve in any of the areas presented.

The final output of the Channel Scorecard is a downloadable report that summarizes the questions, responses, and best practices for each of the categories.

Thank you to our collaborators at Channel2Go, Gorilla, Marketing ROI Consulting, PerksWW Channel, Successful Channels, and Webinfinity for their contributions to this initiative.

Check out the Channel Scorecard

 

Best Practices, Channel Strategy

Mike Moore, Averetek

Posted By: Mike Moore, Averetek

Mike Moore serves as Averetek's VP of Channel Strategy. Mike has spent twenty-three years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.

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