As you plan for next year, you may find that there are large, blank stretches on the calendar where nothing much is happening. Product launches, customer and partner conferences, and industry events dot the calendar, much like holidays did for you as a child (and likely still as an adult).
So, what do we have to look forward to? How do we break up the time? The answer is simple. There are three types of channel marketing programs you’re going to want to run next year. But before we get into the programs, it’s important to consider the needs of channel partners and how best to engage them with support and direction.