Posted By: Mike Moore, Averetek /
You’ve put a lot of work into creating amazing marketing content that can be used by
Except no one fills out the landing page forms. No one downloads the eBook or whitepaper that you’ve put so much thought into. All that work, and little to show for it.
Unfortunately, this is an all too frequent occurrence in channel marketing. The success of a campaign hinges on each channel partners' ability to promote the content or offer to an interested audience. This is the single biggest risk in channel marketing.
But it can be mitigated. Having a clean database of existing contacts to use for email promotion and an active social media strategy to reach new contacts is the key to achieving what you and your partners want – growing businesses.
We’ve found that most channel partners are lacking in both their approach to marketing database health management and in their approach to social media content creation and publishing.
What if we could help with these problems without making any additional work for you or your partners? What if we could harness the power of machine learning and intelligent services to reach the right people at the right time?
At Averetek, we have two new additions to our channel marketing automation platform that will help brands and their channel partners address these issues, create more successful campaigns, and thereby create more and better leads.
In this first of a two-post series, we’re excited to announce ContactAISM from Averetek.
To see a demo of
In our next post, we'll unveil how Averetek helps brands and their channel partners tackle the challenges around social media content development and sharing.