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Top eBooks and Blog Posts of 2018

Mike Moore, Averetek

As we prepare to end the year, it’s always interesting to look at the year in review and see what content on our website was most popular with channel marketers like you. Our most popular blog posts, eBooks, and webcasts of 2018 appear below.

One of the most interesting points for me in reviewing this is that none of the most popular blog posts of the year were originally published this year. Because we practice what we preach about Inbound Marketing, we continue to share the blog and eBook content we’ve created through social media as well as our nurture program, which helps drive continued interest in content that speaks to the needs of our audience. It’s a practice we recommend to brands as they plan their channel programs.

Top Blog Posts:

Top eBooks (and Webcasts):

 

Channel Marketing

Mike Moore, Averetek

Posted By: Mike Moore, Averetek

Mike Moore serves as Averetek's Chief Sales and Marketing Officer. Mike has spent twenty-four years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft, GE Healthcare, and Progress Software.

GDPR Self-Check for Marketers

GDPR Self-Check for Marketers

For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges. Learn about this new law and how to assess your marketing database to understand which contacts are affected.

Download the eBook

Channel Engagement Framework

Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Download the Framework

Channel Marketing Bill of Materials

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.

Download the eBook

Launch Communication Plan

Launch Communication Plan

You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.

Download the eBook