6 Steps to Effective Channel Partner Training

Channel Enablement

Imagine you're hired as a new employee. On your first day, you’re sent off to your desk with little more than directions to the nearest bathroom. At the same time, you’re expected to hit the ground running and do your job well.

Does this sound familiar? Unfortunately, it’s true for many of us, at some point in our careers. Regrettably, the same goes for many channel partners.

Many companies neglect to ensure that their channel partners are not just receiving content but reading and using it to its maximum potential .

Drive Channel Partner Sales Success with Content

Channel Partners, Content Marketing, Channel Enablement

The digital landscape is a crowded place. Even established brands can get lost in the cacophony of content that fills the Internet if they don't have a clear content plan. Useful, helpful and engaging content is paramount. Sharing content through channel partners offers additional opportunities to stand out. Here's how to help channel partners become more successful with content:

Vendor Challenge: Helping Partners Minimize Risk

Research, Channel Enablement

We're excited to share a guest post from Larry Walsh, CEO and Chief Analyst of The 2112 Group.


Your partners are optimistic about 2017, with the majority expecting to grow their businesses by 6 percent before the New Year’s Baby makes another appearance.

How are they expecting to produce these positive returns? Mostly through the expanded sales of products and services already in their portfolio.

According to The 2112 Group’s annual 2017 Channel Forecast study, partners’ growth investments are pointed in three places: expanding sales of existing products and services, adding more professional services (mostly around existing products and services), and creating new services based on vendor products.