To assist with planning for next year, SiriusDecisions, a global business-to-business research and advisory firm, has published the research brief, Channel Marketing: Planning Assumptions 2019.
Whether you have school-age children or not, there’s a school and holiday calendar that everyone follows that affects when people have their focus on work. This calendar impacts you, your channel partners, and customers. Rather than fight the calendar, I recommend being aware of the cycle we all follow so you can make the most of the time for you and your partners.
Here’s my take on when things happen and when they don’t:
We’re delighted to share a guest post from Meaghan Sullivan, VP of Global Channel Marketing at SAP, an Averetek client.
In 2016, SAP scrapped the hallowed tradition of annual employee performance reviews. Waiting once a year to offer this critical feedback just wasn't fair to our team members. The occasion was too infrequent for anyone to make timely, meaningful improvements to their work.
As this annual framework didn’t work for our employees, it wasn't good enough for our channel partners either. So in 2016, we launched a way to collect brief, real-time feedback from channel partners within our partner platform. Here's more on why we did it, how we did it, and what we learned.