Posted By: Mike Moore, Averetek /
Before diving headfirst into a new program, many companies organize a pilot as a way to test their ideas without taking on the full risk of a broad implementation. You can think of a pilot as a semi-scientific experiment where theories are put to the test in the real-world.
Without a clear set of goals, it's hard to tell if the pilot was a success, failure, or if its results are inconclusive.
But what exactly are we testing when trying out a new channel marketing program?
When creating programs, I like to consider the following questions to set goals and guide the program creation, execution, and evaluation:
- Will partners participate in the program?
- Will they do anything productive?
- Will the output of their activity generate enough results to justify the cost and effort associated with the program?
Learn more in the video below.
What questions do you ask when planning a new program? Leave your thoughts in the comments or send us an email firstname.lastname@example.org.