Feeling pressure to have all the answers?

We're here to help.

Resources for Vendors and Brands

To succeed in the channel you must have the right partners, the right programs, and the right engine to power your business. Here are some channel marketing resources to help you create a great plan.


What is Channel Marketing? eBook

Whether you are new to channel marketing or you're an experienced practitioner, there's always something to learn. The way people make buying decisions has changed as they have more and better access to information.



Channel Engagement Framework eBook

Is your channel execution not as organized as you'd like it to be? Having a simple channel framework that you can use both internally and externally helps drive alignment and expectations with all the involved parties.



Channel Marketing Bill of Materials eBook

We give you our take on what we believe is needed as a standard Bill of Materials, focusing specifically on the needs of your Channel Marketing efforts. We’ll start with the to-partner materials that enable your channel and then discuss what’s needed along the Buyer’s Journey of Awareness, Consideration, and Decision.










Request for Information Template

More than 140 individual requirements are detailed in this 17 page RFI document for Channel Marketing Automation. It provides you with an in-depth set of use cases to consider and questions to ask candidate vendors.










Launch Communication Plan eBook

Use When launching a new program of platform to increase channel partner engagement, using a communication plan that both educates and motivates partners to use your tool will increase your chance for engagement after launch.










State of Inbound Channel Marketing

Ever wonder what thousands of channel partners around the world actually do when they have access to state-of-the-art channel marketing automation software? We did too. This report examines what partners really do and what they really care about. No speculation here, this report shows you what actually happens so you can plan and benchmark your partners accordingly.










Inbound Channel Marketing Checklist

A self-assessment tool to help you determine how ready your programs and your partners are to use Inbound Marketing tactics to reach more customers.










Return on Investment Calculator

Use our ROI calculator to discover the potential economic impact of putting marketing automation in place for your channel.

ROI Calculator








Channel Marketing Scorecard

There is no standard way to measure channel marketing program performance. Here's our take on what should be measured and reported on.


 inbound marketing checklist for VARs_ebook cover.png

Inbound Marketing Checklist for VARs

A self-assessment tool to help you determine how ready you are to use Inbound Marketing tactics to reach more customers.


how to run an inbound marketing campaign for VARs_ebook cover.png

How to Run an Inbound Marketing Campaign for VARs

HubSpot's inbound methodology provides a framework for reaching the modern buyer. Use this checklist to help you execute your first inbound marketing campaign.



social media prospecting for VARs_ebook cover.png

Social Media Prospecting for VARs

A workbook to help you find prospects and generate leads with social media.


Per-Partner Pricing: A Penalty for Success

Per-Partner Pricing: A Penalty for Success

Life is much simpler (at least in some ways) when you’re on the making money side of the business (sales) rather than the spending money side of the business (marketing). The word that sends a shiver ...

Read More