We've written previously about the challenge of reporting metrics on your channel marketing efforts.

There is no standard way to measure channel marketing program performance.

In the video below, we offer our take on what should be measured and reported on, not just for the sake of reporting, but in order to really understand your channel marketing programs and how to optimize the programs for world-class performance.

The video is just shy of 36 minutes. It's quite an investment of time to sit through but we think you'll find it quite useful. 

If you'd like the slides from the video and a Microsoft Excel-based scorecard template, please complete the form on the right.