For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges.
The European Parliament adopted The General Data Protection Regulation (GDPR) in April 2016. GDPR has provisions that require businesses to protect the personal data and privacy of European Union (EU) citizens for transactions that occur within EU member states.
GDPR is scheduled to take effect on May 25, 2018.
GRPR affects companies of all sizes, whether they have a presence in the EU or not, and it governs how they are permitted to communicate with EU citizens.
PwC recently published a survey stating that 93% of companies in the United States consider GDPR preparedness a top priority in 2018.
What this means: Companies that utilize email marketing will be required to demonstrate that any contacts in the EU that receive a marketing email from them has opted-in to receive that communication.
Want to learn how to take the first step is getting ready for GDPR? Check out this free eBook.
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