If you want to get your programs funded, you have to take a different approach. We'll show you how.

On-Demand Webcast Replay

As Channel Marketers seek new or larger investments in programs, tools, and headcount, many feel nervous pitching a bigger budget ask to the CMO or whoever makes the decision. The pressure to deliver measurable results is more intense than ever. We know what it's like to stick your neck out and we want to help.

Join Mike Moore, VP, Channel Strategy at Averetek and Maria Chien, Service Director, Channel Marketing Strategies, SiriusDecisions to learn how channel marketers are successfully making the case for investments and generating results. You'll walk away from this webcast feeling confident about asking for more budget to fuel your great ideas.

We'll cover:

  • CMO priorities related to channel marketing from a recent SiriusDecisions study
  • Best practices for presenting a business case for investment to an executive audience
  • Examples of successful channel programs that generate measurable results

Featured Presenters:

mariachien Maria Chien, Service Director, Channel Marketing Strategies, SiriusDecisions

mike moore Mike Moore, VP, Channel Strategy, Averetek