A self-assessment tool to help you determine how ready your programs and your partners are to use Inbound Marketing tactics to reach more customers.
Buyer behavior is changing, but channel marketing isn’t changing with it. The channel is still using pushy outbound marketing tactics. Modern buyers want to work with companies who are more oriented around teaching and learning.
The Inbound Marketing methodology pioneered by HubSpot provides a great example of what life could be like for the channel, but it’s always been positioned for direct marketing with no equivalent approach to take for the channel.
What if we were to combine the Inbound Marketing methodology with the traditional practices of channel marketing – marketing to, with, through, and for our channel partners?
This combination, what we refer to as Inbound Channel Marketing, provides a framework to modernize channel marketing so that brands and their partners aren’t left behind by the changing market.
The good news is that you may already have some of the capabilities of Inbound Channel Marketing and not even know it.
We’ve put together a checklist – comprised of the ten capabilities that are essential for inbound channel marketing success – for you to use as a scorecard. It is an easy way to figure out where you are…and where you can go.
Complete the form to immediately receive the checklist.