Content Creation

Sharing compelling content is essential to the growth of your business. Who has time for writing, though? Especially if you don't have a writing or marketing background, you may be tempted to ignore this crucial piece of your marketing toolkit.
You can't afford not to share great content though. In this two-part series, we'll provide guidelines for resourcing and personalizing your content and guidance on how to know if you have a piece of content worth sharing once you get into the act of writing.

Partner Soft Skills

Navigating a channel partnership isn't easy. While you're learning the technical details of vendors' product offerings, you're also trying to understand fundamentally what the brand is all about and what they expect from you as their partner. Where should you start? To thrive in the world of channel sales and marketing, every VAR needs to demonstrate empathy and adaptability. Here's why brands want to work with partners who have these two qualities and how you can cultivate them.