The goal of a channel marketing automation platform is to increase the number of Marketing Generated Opportunities (MGO's) for the partners enrolled in the program. Although there are many methods to create MGO's, in this model we assume that MGO's are derived from outbound email campaigns and partner-led events (seminars, webinars) only. 

Use the calculator below to discover the potential economic impact of putting marketing automation in place for your channel. Share this data with your leadership team to justify marketing's contribution to the sales pipeline, or use it to help set KPIs for partner engagement, sales targets and more.