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Channel Strategy and Consulting Services to Accelerate Your Success

Channel Strategy

Whether you're adding new partners, bringing on a distributor, or rethinking your go-to-market plans, our experienced channel leaders can review your strategy and provide advice and guidance to help you move in the right direction.

Program strategy

Our channel consultants will review your strategic objectives and programs to ensure continuity and identify gaps. We'll provide fresh ideas to improve existing programs or brainstorm new programs to secure successful outcomes for your business.

Content Strategy

Do you have content to help partners connect with modern buyers for all stages of the Buyer's Journey? We'll review your strategy, identify gaps, and provide recommendations to help your partners better connect with the right content at the right time.


Workshops instruct and unite channel teams around the same marketing strategy. Our channel experts can facilitate workshops to align your team on your channel strategy and plan your go-to-market tactics.

Program Development

Our experienced channel consultants design engaging programs to align your team, your partners, and customers with your offerings. We'll make the most of your activities by using email, social media, webcasts, and compelling calls to action to help you deliver on your objectives.

Content Development

We'll work with you to create clear, concise content aligned to your key messages and all stages of the Buyer's Journey. Examples include eBooks, whitepapers, landing pages, emails, website content, social media copy, infographics, and video.

Averetek serves 80,000 organizations

(totalling 400,000 users!)

  • That have completed 1,200,000 marketing activities

  • And sent 50,000,000 emails

  • Driving $165,000,000 in partner co-marketing spend

  • Leading to $5,000,000,000 in projected partner pipeline