Content Marketing Best Practices for Channel Teams
Today's channel programs rely as much on content as they do on the tools necessary to deliver timely information to customers and partners. But what kind of content? And what voice and tone should be used in the messaging? When content is co-marketed by a brand and a channel partner, what rules apply?
- what kind of content to create
- how to handle brand standards
- what content performs best at different stages of the buyer's journey
- how you and your colleagues can earn a certificate in digital co-marketing
Join The Channel Institute and Averetek for answers to these and other fundamental questions about content co-marketing.
Mike Moore, VP, Channel Strategy, Averetek
Mike Kelly, Founder, The Channel Institute