Content Marketing Best Practices for Channel Teams

Recorded Webcast

Today's channel programs rely as much on content as they do on the tools necessary to deliver timely information to customers and partners. But what kind of content? And what voice and tone should be used in the messaging? When content is co-marketed by a brand and a channel partner, what rules apply? 

We'll discuss:

  • what kind of content to create
  • how to handle brand standards
  • what content performs best at different stages of the buyer's journey
  • how you and your colleagues can earn a certificate in digital co-marketing

Join The Channel Institute and Averetek for answers to these and other fundamental questions about content co-marketing.

Featured Presenters:

Mike-762951-edited.jpg Mike Moore, VP, Channel Strategy, Averetek

MIke Kelly Mike Kelly, Founder, The Channel Institute