Watch the on-demand recording now! 

In this webinar from Thursday, February 23, 2017, Lutz Klaus, former Sr. Director of EMEA Marketing at Juniper Networks and now Managing Director of Marketing ROI and Liz Anderson, Sr. Director of Partner Marketing at Avalara will discuss the systems and activities that allow Avalara to measure the end-to-end return on investment of their channel program and share ten tips to help you achieve results in 2017.

Hosted by Mike Moore, Vice President of Channel Strategy at Averetek, you'll learn:

  • Real business examples that work in the channel
  • 10 tips to improve the business value and ROI of channel marketing

About the Presenters:


Liz Anderson serves as Avalara's Sr. Director of Partner Marketing. Liz has dedicated over a decade of her career to her passion for channel sales and marketing. At Avalara she works with channel partners to help them grow their business through strategic planning, training and thru-partner marketing and enablement activities.



Lutz Klaus serves as Managing Director of Marketing ROI with 28 years of international B2B strategic and marketing experience. In this role, he supports companies and marketing leaders to justify investments and lay the foundation for personal success by optimizing the business value of their teams. Marketing ROI focuses on B2B clients who are looking to enhance their marketing approaches in an increasingly digital world moving to real-time actions and reporting. 


Mike Moore serves as Averetek's Vice President of Channel Strategy. In this role, Mike is responsible for corporate marketing strategy and operations, and spearheading strategy and initiatives for Averetek's growing consulting practice. Mike has spent twenty-one years in the IT channel as a channel partner and as a channel and field marketer for software companies like Microsoft,GE Healthcare, and Progress Software.