Channel marketing software and services that help companies grow through the power and scale of partners.

Let's grow together.

What does it take to succeed in the channel?

The Right Partners

Built on a foundation of trust, the best partnerships flourish when all parties contribute value and see the value come back to them. It's the proverbial "win-win."

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The Right Programs

It takes great ideas to deliver on your partners' expectations, and they must be structured, organized, and have clearly defined benefits and value.

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The Right Engine

Great channels are built on scaleable and repeatable processes. Your platform must allow for growth without losing the high-touch service your partners expect.

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Grow Your Partner Channel, Grow Your Business.

We help you reach your goals

Localized in 23 languages and with partners in more than 270 countries, Averetek meets the diverse needs of your global channel.

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Channel Marketing Automation Software

Averetek supports the needs of more than 58,000 channel partner organizations around the world by offering a suite of simple and effective marketing tactics that can be personalized and shared in minutes. 

  • Landing Pages
  • Email
  • Nurture Programs
  • Social Media Marketing
  • Content Syndication
  • Website Syndication
  • Events
  • Seminars
  • Webcasts
  • Lead Management
  • Microsites
  • Resource Center
  • Image Library
  • Video Library
  • Marketing Store
  • Services Catalog
  • Dashboards
  • Rich Reporting
  • Integrations and API
  • Training and Support
State of Channel Marketing

State of Channel Marketing 2015

Ever wonder what thousands of channel partners around the world actually do when they have access to state-of-the-art channel marketing automation software? We did, too. This report examines what partners really do and what they really care about. No speculation here, this report shows you what actually happens so you can plan and benchmark your partners accordingly.

Download the Report

Channel Engagement Framework

Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Download the Framework

Channel Marketing Bill of Materials

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the world of channel marketing.

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Lisa Penn SAP

We rely on Averetek to serve the needs of our channel globally. We have a strong partnership with their team.

Lisa Penn Senior Director, Global Channel Marketing, SAP
Liz Anderson Avalara

Averetek's channel marketing platform allows us to meet the needs of a myriad of partners in a structured and scalable way.

Liz Anderson Director, Partner Programs, Avalara
Jessica Walker-McFarland, Splunk

Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.

Jessica Walker-McFarland Senior Manager, Global Channel Marketing, Splunk
A General Avoidance of Accountability

A General Avoidance of Accountability

Channel marketing metrics and KPIs are hard to nail down. There’s no doubt about it. There’s much discussion inside of channel-oriented companies about what to measure and how to measure it.

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Why Every Channel Marketer Should Write

Why Every Channel Marketer Should Write

As we look to hire an additional Inbound Channel Marketing Manager for our team, I’ve revised the job description several times to make sure prospective candidates understand exactly what the ...

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