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State of Channel Marketing

New research that helps you understand how to give channel partners what they want.

trusted by these great brands

We'll help you share your message through your sales teams and channel partners.

WHITE Labeled

Your brand, your image, your language - the platform becomes an extension of the work you do with your team and your channel partners.

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Easy to Use

Simple workflows to help you and your team and your partners easily publish beautiful content and share it with the world. Be productive in minutes, not hours.

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Expert Support

Concierge Services provide the support and guidance your team and your partners need to ensure successful outcomes. Available in a variety of languages and time zones.

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Case Study:

Avalara Empowers Partners with Digital Marketing Center

Avalara needed a flexible, cost-effective, and automated way to help partners tell the brand’s story and generate leads. Averetek’s software helps Avalara efficiently and effectively market to, through, and with their partners.


Marketing Automation Software for Direct Sales and Channel Partners

Averetek supports the needs of more than 71,000 brands and channel partner organizations around the world by offering a suite of simple and effective marketing tactics that can be personalized and shared in minutes. 

  • Landing Pages
  • Email
  • Nurture Programs
  • Social Media Marketing
  • Content Syndication
  • Website Syndication
  • Events
  • Seminars
  • Webcasts
  • Lead Management
  • Microsites
  • Resource Center
  • Image Library
  • Video Library
  • Marketing Store
  • Services Catalog
  • Dashboards
  • Rich Reporting
  • Integrations and API
  • Training and Support
State of Channel Marketing

State of Inbound Channel Marketing 2017

Ever wonder what thousands of channel partners around the world actually do when they have access to state-of-the-art channel marketing automation software? We did, too. This report examines what partners really do and what they really care about. No speculation here, this report shows you what actually happens so you can plan and benchmark your partners accordingly.

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Channel Engagement Framework

Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Download the Framework

Channel Marketing Bill of Materials

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.

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Launch Communication Plan

Launch Communication Plan

You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.

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Lisa Penn SAP

We rely on Averetek to serve the needs of our channel globally. We have a strong partnership with their team.

Lisa Penn Senior Director, Global Channel Marketing, SAP
Liz Anderson Avalara

Averetek's channel marketing platform allows us to meet the needs of a myriad of partners in a structured and scalable way.

Liz Anderson Director, Partner Programs, Avalara
Jessica Walker-McFarland, Splunk

Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.

Jessica Walker-McFarland Director, Worldwide Partner Marketing, Splunk
Per-Partner Pricing: A Penalty for Success

Per-Partner Pricing: A Penalty for Success

Life is much simpler (at least in some ways) when you’re on the making money side of the business (sales) rather than the spending money side of the business (marketing). The word that sends a shiver ...

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