Channel partners, many of whom are launching digital marketing activities for the first time, can often put too much thought and planning into their campaigns which can lead to delays or a complete failure to launch. They often overthink marketing because of their inexperience. There's very little risk to launching a variety of activities and then waiting to see what prospects respond to. In your planning, you should consider how you can help partners move forward. By addressing common concerns and issues, brands can help channel partners create more marketing activity and start to realize the benefits of a multi-threaded digital demand generation campaign.