Ever wonder what thousands of channel partners around the world actually do when they have access to state-of-the-art channel marketing automation software? We did, too. This report examines what partners really do and what they really care about. No speculation here, this report shows you what actually happens so you can plan and benchmark your partners accordingly.
Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.
While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
We rely on Averetek to serve the needs of our channel globally. We have a strong partnership with their team.
Lisa Penn Senior Director, Global Channel Marketing, SAP
Averetek's channel marketing platform allows us to meet the needs of a myriad of partners in a structured and scalable way.
Liz Anderson Director, Partner Programs, Avalara
Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.
Jessica Walker-McFarland Director, Worldwide Partner Marketing, Splunk
Its late on Sunday afternoon and for most of the day my wife and I have been scrubbing, sweeping, mopping and washing trying to get our house somewhat clean. It’s a great feeling to have a clean ...
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While there are a lot of similarities in building partner channels around the world, there are some important regional differences to consider to achieve success. During a recent episode of Office ...
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In my post, Channel Managers: What’s In It For Them?, I suggested using incentives to try and capture the interest and focus of channel managers to drive partner engagement in channel marketing ...
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