By Mike Moore and Peter Thomas
Marketing Multiplied is your comprehensive guide to indirect channel marketing. We explore topics such as how best to engage channel partners, how to create programs that generate outcomes, how to develop the right mix of content, recruiting and hiring talented people, and how to provide meaningful incentives to your channel partners that motivate them to deliver results.
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For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges. Learn about this new law and how to assess your marketing database to understand which contacts are affected.
Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.
While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
We rely on Averetek to serve the needs of our channel globally. We have a strong partnership with their team.
Lisa Penn Senior Director, Global Channel Marketing, SAP
Averetek's channel marketing platform allows us to meet the needs of a myriad of partners in a structured and scalable way.
Liz Anderson Director, Partner Programs, Avalara
Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.
Jessica Walker-McFarland Director, Worldwide Partner Marketing, Splunk
One of the themes we discuss in Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives is that many of us in the channel are somewhat unsure of ...
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In a recent LinkedIn post, Larry Walsh, CEO and Chief Analyst of The 2112 Group shared his perspective that brands aren’t responsible for transforming their partners’ businesses. As the tech industry ...
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There are times when running a pilot is the best way to move an idea forward. Calling something a pilot gives it a particular connotation. A pilot is an experiment. A pilot is temporary. A pilot ...
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