Channel Marketing Simplified

Unless you have no contact with the outside world, you’ve at least heard of Fortnite. The online phenomenon is a “free-to-play battle royale game where up to 100 players fight to be the last person standing.” The game has gained “more than 125 million players in less than a year and (it’s) earning hundreds of millions of dollars per month” for its creator, Epic Games.

As a father of a 12-year-old boy who plays Fortnite daily with his friends and as a Fortnite player and channel marketer, I think there are many ways we can use Fortnite to inspire our work with partners since we often struggle with how to capture interest and inspire action among partners.

As we prepare to end the year, it’s always interesting to look at the year in review and see what content on our website was most popular with channel marketers like you. Our most popular blog posts, eBooks, and webcasts of 2018 appear below.

Channel partners, many of whom are launching digital marketing activities for the first time, can often put too much thought and planning into their campaigns which can lead to delays or a complete failure to launch. They often overthink marketing because of their inexperience. There's very little risk to launching a variety of activities and then waiting to see what prospects respond to. In your planning, you should consider how you can help partners move forward. By addressing common concerns and issues, brands can help channel partners create more marketing activity and start to realize the benefits of a multi-threaded digital demand generation campaign.