Built on a foundation of trust, the best partnerships flourish when all parties contribute value and see the value come back to them. It's the proverbial "win-win."
It takes great ideas to deliver on your partners' expectations, and they must be structured, organized, and have clearly defined benefits and value.
Great channels are built on scaleable and repeatable processes. Your platform must allow for growth without losing the high-touch service your partners expect.
Case Study: Avalara Empowers Partners with Digital Marketing Center
Avalara needed a flexible, cost-effective, and automated way to help partners tell the brand’s story and generate leads. Averetek’s software helps Avalara efficiently and effectively market to, through, and with their partners.
Averetek supports the needs of more than 59,000 channel partner organizations around the world by offering a suite of simple and effective marketing tactics that can be personalized and shared in minutes.
Ever wonder what thousands of channel partners around the world actually do when they have access to state-of-the-art channel marketing automation software? We did, too. This report examines what partners really do and what they really care about. No speculation here, this report shows you what actually happens so you can plan and benchmark your partners accordingly.
Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.
While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns in the modern world.
You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them. Learn how to make your new initiative successful with a communication plan that educates your partners on the value for them, stokes excitement, and gets partners engaging with the platform after launch.
We rely on Averetek to serve the needs of our channel globally. We have a strong partnership with their team.Lisa Penn Senior Director, Global Channel Marketing, SAP
Averetek's channel marketing platform allows us to meet the needs of a myriad of partners in a structured and scalable way.Liz Anderson Director, Partner Programs, Avalara
Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.Jessica Walker-McFarland Director, Worldwide Partner Marketing, Splunk
Summer is the best time of year to catch up on learning. If you want to expand your knowledge or if you have a new team member you need to train, here are 5 free Averetek resources you can use this ...Read More
Friction creates suffering, slows momentum, reduces will, and reinforces the status quo. Friction is everywhere, and we've come to expect it. What if you focused on eliminating friction from all ...Read More