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Channel Marketing Simplified

With our channel marketing automation software, you can easily enable your channel partners to share your stories and ideas with the world. And with unlimited user pricing, you can invite everyone to the party.

trusted by these great brands

Marketing Automation Software for Channel Partners

Averetek supports the needs of more than 71,000 brands and channel partner organizations around the world by offering a suite of simple and effective marketing tactics that can be personalized and shared in minutes. 


Digital Marketing Campaigns

Remove obstacles to marketing through-partners. Add automated tactics to your marketing toolkit to enable your partners and sales team with ease. 


AI-Enabled Lead Management

Channel partners often lack clean and complete contact data for leads. Validate and enrich contact data to improve targeting and sales and marketing outcomes with an intelligent background service.


Social Content Publishing

Social publishing doesn't have to be complex to manage. Enable channel partners with social media content and the tools to schedule and manage the content across channels. 


Helping you and your business find success in Channel Marketing

Averetek Blog

The Most Overlooked Opportunity in Alliance Marketing

Many tech companies establish alliance partnerships with complementary products, but they fail to monetize these alliances to their full potential because they focus on joint activities rather than the bigger opportunity – activating their joint channel.

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Averetek Blog

How a Channel Marketing Platform Can Support a Channel Noise-Reduction Strategy

While discussing plans for the year ahead with a channel-focused tech company, their global channel marketing leader talked about how their team was incredibly focused on using their channel marketing platform as the destination for all their programs and initiatives. That’s not an uncommon goal that I hear when talking to channel marketing leaders. What was uncommon is that this leader referred to their company’s use of the platform as a key piece of their noise-reduction strategy.

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Averetek Blog

Channel Marketing Lessons from Fortnite (Yes, Really)

Unless you have no contact with the outside world, you’ve at least heard of Fortnite. The online phenomenon is a “free-to-play battle royale game where up to 100 players fight to be the last person standing.” The game has gained “more than 125 million players in less than a year and (it’s) earning hundreds of millions of dollars per month” for its creator, Epic Games.

As a father of a 12-year-old boy who plays Fortnite daily with his friends and as a Fortnite player and channel marketer, I think there are many ways we can use Fortnite to inspire our work with partners since we often struggle with how to capture interest and inspire action among partners.

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An Averetek eBook

Channel Engagement Framework

Is your channel execution not as organized as you'd like it to be? Having a simple channel framework that you can use both internally and externally helps drive alignment and expectations with all the involved parties.

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GDPR Self-Check for Marketers

For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges. Learn about this new law and how to assess your marketing database to understand which contacts are affected.

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Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Download the Framework
Ebooks & Reports

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns.

Download the Framework
Ebooks & Reports

Launch Communication Plan

You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.

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Some of the great things our clients are saying about us

Lisa Penn SAP

We rely on Averetek to serve the needs of our channel globally. Through a strong partnership with their team, we've been able to deliver a rich set of marketing capabilities to our diverse partners around the world.

Lisa Penn Senior Director, Global Channel Marketing, SAP
Chris Szarlacki, SonicWall

Averetek's channel marketing platform allows us to help partners generate more leads than previous tools. A key benefit is an ability to quickly publish content to share with partners which is essential in the fast-moving world of security software.

Chris Szarlacki Director of Channel Marketing, SonicWall
Jessica Walker-McFarland, Splunk

Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.

Jessica Walker-McFarland Director, Worldwide Partner Marketing, Splunk
Averetek Customer Video - SonicWall

Case Study: SonicWall

Hear from Chris Szarlacki, Director of Channel Marketing at SonicWall to learn why Chris and his team chose Averetek for their channel demand creation needs.