Channel Marketing Simplified

With our channel marketing automation software, you can easily enable your channel partners to share your stories and ideas with the world. And with unlimited user pricing, you can invite everyone to the party.

trusted by these great brands

Marketing Automation Software for Channel Partners

Averetek supports the needs of more than 71,000 brands and channel partner organizations around the world by offering a suite of simple and effective marketing tactics that can be personalized and shared in minutes. 

 

Digital Marketing Campaigns

Remove obstacles to marketing through-partners. Add automated tactics to your marketing toolkit to enable your partners and sales team with ease. 

 

AI-Enabled Lead Management

Channel partners often lack clean and complete contact data for leads. Validate and enrich contact data to improve targeting and sales and marketing outcomes with an intelligent background service.

 

Social Content Publishing

Social publishing doesn't have to be complex to manage. Enable channel partners with social media content and the tools to schedule and manage the content across channels. 

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Helping you and your business find success in Channel Marketing

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A SiriusDecisions Research Brief

Channel Marketing:
Planning Assumptions 2019

SiriusDecisions has identified five planning assumptions that should drive the agenda of channel marketing leaders in 2019. The need for a data-driven approach encompasses channel demand planning, program design and partner lifecycle

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Averetek Blog

The 3 Program Types to Include in Your Channel Marketing Plans

As you plan for next year, you may find that there are large, blank stretches on the calendar where nothing much is happening. Product launches, customer and partner conferences, and industry events dot the calendar, much like holidays did for you as a child (and likely still as an adult).

So, what do we have to look forward to? How do we break up the time? The answer is simple. There are three types of channel marketing programs you’re going to want to run next year. But before we get into the programs, it’s important to consider the needs of channel partners and how best to engage them with support and direction.

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Averetek Blog

PODCAST: The End of Channel Marketing

The way brands and channel partners think about marketing together is changing. The change is being led by the modern digitally-driven buyer who does much of their research online rather than through sales engagement, as has been the case previously. Brands continue to get a ton of traffic on their websites through their own marketing as well as receiving contributions from their channel partners' efforts.. Brands collect leads but generally don't share them with channel partners as many sell direct as well as through-partners.

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Averetek Blog

Event-Only Marketing Doesn't Lead to Growth

For many channel partners, their entire marketing strategy is based on hosting events. Steakhouse dinners, golf outings, and sporting events account for the majority of their "marketing" activity. There are at least two ways to evaluate this approach. From an optimistic point of view, the events can be looked as a fun way to engage prospects. From a more pessimistic point of view, these events can be seen as a huge waste of money and time on an unqualified audience.

Whichever side you sit on, these events don't support scalable growth because of several fundamental flaws:

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EBOOKS & REPORTS

GDPR Self-Check for Marketers

For any company who markets to citizens of the EU, GDPR compliance presents a new set of challenges. Learn about this new law and how to assess your marketing database to understand which contacts are affected.

Download the eBook
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EBOOKS & REPORTS

Channel Engagement Framework

Is your channel execution as organized as you'd like it to be? In our experience, having a simple channel framework that you can use, internally and externally, helps drive alignment and expectations with all of the involved parties.

Download the Framework
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Ebooks & Reports

Channel Marketing Bill of Materials

While the Pragmatic Marketing Framework defines roles and responsibilities across the typical functions within a marketing organization, there’s still the question of what specific content and materials are needed to successfully execute campaigns.

Download the Framework
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Ebooks & Reports

Launch Communication Plan

You’re launching a new program or platform to increase partner engagement and you can’t wait to get your partners using it. Consider that how you communicate what you’re offering your partners is just as important as what you’re offering them.

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Some of the great things our clients are saying about us

Lisa Penn SAP

We rely on Averetek to serve the needs of our channel globally. Through a strong partnership with their team, we've been able to deliver a rich set of marketing capabilities to our diverse partners around the world.

Lisa Penn Senior Director, Global Channel Marketing, SAP
Chris Szarlacki, SonicWall

Averetek's channel marketing platform allows us to help partners generate more leads than previous tools. A key benefit is an ability to quickly publish content to share with partners which is essential in the fast-moving world of security software.

Chris Szarlacki Director of Channel Marketing, SonicWall
Jessica Walker-McFarland, Splunk

Averetek is central to our growing partner marketing program. With the platform’s capabilities, the team’s industry knowledge, and hands-on support, we are delivering better marketing campaigns faster, with and through our partners.

Jessica Walker-McFarland Director, Worldwide Partner Marketing, Splunk

Case Study: SonicWall

Hear from Chris Szarlacki, Director of Channel Marketing at SonicWall to learn why Chris and his team chose Averetek for their channel demand creation needs.