You're upgrading your channel partner platform or maybe building one from scratch. You'll be tempted to invest all your energy in developing new features or positioning page elements to optimize engagement. Our advice? Resist temptation. Producing strong, localized campaign content is a better time investment—this is what your partners want and need.
When marketers talk about tracking buyer behavior, it's typically within a B2C context. But there's no reason that channel marketers can't use the same tactics to engage partners that have made B2C companies so successful in attracting consumers. Channel marketers who learn how to read their channel partners' digital body language are in a better position to provide those partners what they need to generate leads.
Are you working on that monthly report to show progress in your partner channel? You have a broad audience of internal stakeholders to inform, from your boss to sales leaders to regional directors and executives too. How will you provide everyone with the information they want to see, in an engaging and digestible format? We'll show you how.
This summer we launched a blog for channel partners. The goal was to share the principles of inbound marketing and provide partners with the advice they need to succeed in their unique role within the channel.
What were channel partners most interested to learn about in 2016? Here are the top 3 performing topics and what that means for brands in the coming year.
We’re delighted to share the following guest post from Stephen Denny of Denny Marketing, an Averetek Partner.
The single biggest macro trend we could put our finger on in 2016 and beyond is what we call “Seeking Control in an Out-of-Control World.” Its implications should inform everything we do as marketers, communicators, and salespeople. Seeking Control tells us that our trust in the institutions around us—from the media to big business to technology to the government and even sports—has collapsed, ushering in a populist “people-first” wave that encompasses everything from political nationalism to data security to changes in media consumption.
Last week we outlined what proactive outreach looks like, but here's where the magic happens. Sure, email campaigns are important. But you'll see more marketing activity as a result of the consistent, hands-on investment a concierge makes in your channel partners.
Though getting channel partners to use your platform is a worthy accomplishment, keeping them active presents a new set of challenges. Concierge services offer proactive outreach to increase marketing activity with your partners. We'll discuss how in a two-part series.