Channel Strategy, Channel Engagement

This summer we launched a blog for channel partners. The goal was to share the principles of inbound marketing and provide partners with the advice they need to succeed in their unique role within the channel.

What were channel partners most interested to learn about in 2016? Here are the top 3 performing topics and what that means for brands in the coming year.

Marketing, Channel Strategy

We’re delighted to share the following guest post from Stephen Denny of Denny Marketing, an Averetek Partner.

The single biggest macro trend we could put our finger on in 2016 and beyond is what we call “Seeking Control in an Out-of-Control World.” Its implications should inform everything we do as marketers, communicators, and salespeople. Seeking Control tells us that our trust in the institutions around us—from the media to big business to technology to the government and even sports—has collapsed, ushering in a populist “people-first” wave that encompasses everything from political nationalism to data security to changes in media consumption.

Channel Strategy

As the year winds down, you're reviewing metrics and planning for 2017. We are too, as we get ready for next year's State of Inbound Channel Marketing report. With all the data you can access in a couple mouse clicks, it's easy to get caught up in the numbers. But when you focus only on data, you miss what should be a critical component in your channel strategy—the human factor. What do we mean by this?

Inbound Marketing, Inbound Channel Marketing

On Monday we shared with channel partners that HubSpot's 2016 State of Inbound report is here. As usual, the report is brimming with helpful information to guide marketing and sales professionals in 2017. For the first time, HubSpot added the future of inbound as a focus this year. Here's what that means for you and your channel partners.